Development planning:
The first decade of the venture, the first powerhouse China plates;
Second Decade, innovation, go abroad, a internationalization of enterprises;
Third Decade to create resources, and implementation of brand strategy of globalization.
Change innovation is Yutian lifting enterprise language remains unchanged.
A higher target is Yutian lifting a consistent pursuit of the enterprise.
Venture 12, has built a comprehensive framework for global localization Yutian, is entering a new phase of strategic development - out of the country, a stage of the internationalization of enterprises. Faced with the new direction of global competition, will begin Yutian entrepreneurial spirit and the work of a new escalation of innovation.

First Decade: entrepreneurship, a powerhouse in the first plates;
Selfless devotion to the pursuit of excellence,
From 1995 to 2005, Haier decades businesses from scratch and from small to large, the Chinese determined to do the best with the lifting sling Yutian entrepreneurs who issued the "selfless dedication, the pursuit of excellence" aspirations.
Lifting started as a domestic industry not long ago that the plant, in order to catch up from behind and must speed to win, "rapid response action immediately" as the Yutian was consistent with the style of work. Such entrepreneurial spirit and work style, driven by entrepreneurial battle Yutian lifting decade, a powerhouse China lifting brand name.

Second Decade: innovation, go abroad, a internationalization of enterprises;
The pursuit of excellence dedicated to serve the country.
In 2005, the domestic market has made significant progress in the development of Yutian, began focusing international markets. Yutian Industrial Park to become charged signs, Yutian second pioneering international brand strategy declared a start.
As a Chinese national enterprises in China's own international brands, Yutian who then become the most persistent pursuit. With the entrepreneurial spirit of national significance: their jobs to serve their country, the pursuit of excellence as Yutian challenged the spirit of international brand-name content.
During this period, Yutian work with the deeper values, "rapid response action immediately" Yutian create a comparative advantage, the challenge of international brands speed weapon facing capital, technology, talent and the huge gap between the Yutian will be leaping to catch up with the momentum back the international brand name into the goal.

Third Decade to create resources, and implementation of brand strategy of globalization.
Created as a global resource
The third decades of development planning is to create globalization Yutian, at this stage of globalization, the globalization Yutian need Yutian spirit. Yutian globalization, the globalization of enterprises need to pursue.
Worldwide staff around the Yutian, a target of the world's top brands, it needs a global vision shared values. Yutian new entrepreneurial spirit - "create resources reputation as a global" emerged.
"Creating resources" is, in essence, innovation. Compared with the top international enterprises, the current Yutian not have advantages in resources, but under the banner of innovation, Yutian can, and be able to create resources, to own one's core competitiveness.
"Reputation as a global" brand strategy is the globalization stage Yutian a higher goal. Yutian users around the world to meet the demand for integrated reputation Yutian world famous is the fundamental meaning.
In this higher target, "one single Ecumenical quick success," Yutian enterprises will become the latest style statement. "Ecumenical single people" is the means, "quick win" is the goal. Each SBU must combine with the market accurately, then speed to win.


Yutian entrepreneurial spirit of the road of innovation, the brand is Yutian Road. But no matter how adjustments, Yutian people with a noble mind throughout the direction: a world-class brand!